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You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Here's how CEO Charles Watson did it. And its the high quality food. Atlanta, GA 30338 Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. Its in Casco, Maine, Camp Sunshine. Were 100% focused on domestic right now. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. There is no assurance that you will do as well. New York State Disclaimer: This advertisement is not an offering. And so we are rolling out this fall, what were calling it, our Inspire Better, right? Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. Thats a smoothie that has pineapple, strawberries, and white chocolate and coconut. Call now and speak to a franchise development leader. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . The success of our brand is about the talent and drive of our talented executives and Support Center team. Find contact details for 700 million professionals. Are there misconceptions about smoothies you want cleared up? Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Since that time, he has led the company on its quest towards $1billion in sales by 2023. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. In 2018, when I was named CEO, we had more than 720 locations open nationwide. It is for information purposes only. I may have been, in fact, the person responsible for awarding them a franchise! Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Weve raised almost $7.5 million for them. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. Its only here until August. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Management can grow a company without having to invest too much money, and . . Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". And theyre in their communities. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. When our franchisees are successful, the brand is successful. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. We set company-wide strategic imperatives around these issues immediately.". Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. Charles Watson has been the CEO since . With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Charles is directly responsible for selling more than 800 franchises during his tenure. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. So weve been able to do that. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Tropical Smoothie Caf works to keep its momentum. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. We look forward to realizing Charles vision for the company.. Next year marks 25 years since the brands founding. What were the one or two unique challenges that you faced upon taking over as CEO? Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna So since I like it, and since we love Camp Sunshine, we may see that this fall. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. Atlanta, GA. Charles Watson serves as CEO for Tropical Smoothie Cafe. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. So thats always up there. Passion and brand vision continue to guide the way. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . So were a brand thats going to be close to pushing a 3:1 investment ratio. Other common Tropical Smoothie Cafe email . Were working on it. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. 770-580-2333 Occhiogrosso: How do you feel about franchise advisory councils? No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. Were finding ourselves in an environment where people want speed. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. . When our franchisees are successful, the brand is successful. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Were any of the franchisees reluctant to follow the system or embrace a new direction? Theres an obvious answer for me here, and thats to put your heart into what you do. Turns out, theres a lot to know about Tropical Smoothie Cafe. And was one in place already? The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. Find restaurant equipment and suppliers. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. So I actually see myself very much like our consumer who wants to make better choices, but you know what? It is the food. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Skip to main content Call now and speak to a franchise development leader. And was one in place already? In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. It is for information purposes only. CHARLES WATSON: Sure, absolutely. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Your results may differ. We set company-wide strategic imperatives around these issues immediately.". A presentation for a board is focused on very different things than a franchisee roadshow. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. So its getting involved with charity partners. "Tropical Smoothie Cafe is in a perfect position for the future. Communicate deeply. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Here are some highlights of their conversation about his franchise business. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. What sets your smoothies apart from smoothies from competitors? CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Without our franchisees, committees, and council, I simply could not do this job. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. NET WORTH * LIQUID CAPITAL/CASH . Because we want to help with your meal and your food, etc. Yeah. Its the high quality ingredients. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? 2~10() . Our annual tactics are focused around delivering those results.". Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Day-to-day I would say my favorite is the Avocolada Smoothie. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. CEO Charles Watson, . 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . So that was helpful! TropicalSmoothie.com. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. Start Now! Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. This information appears in Item 19 of our Franchise Disclosure Document. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. In July 2018, I was named interim CEO, and then permanent in December 2018.". Vice President Franchise Development. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. And now is the right time to buy." . Youre paying for a premium product. Beyond just smoothies, we serve better-for-you . Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only.