Do you even talk to them, or are you just like, Screw it, take my RSS feed? Im like, They dont need to be if they dont want to be. Theyre just insecure. Ron Burgundy! The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Yeah. This thread is archived #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? See omnystudio.com/listener for privacy information. Were a very good partner with creators. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Its happening. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . The newest mass-reach media just happened, and it is called podcasting. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. I think its high attentiveness at scale with partners that weve been able to maintain so far. But I also think it fundamentally tripped up a little as a business model. iHeart does a lot of new things. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . The culture is not preserved; the nimbleness is not preserved. I dont see a reason. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. They do it like an hour a day. I cant find the reason in podcasting. I think we moved off it too fast and I think its a robust business we should still focus on. Theyre not in charge, right? Have you had conversations with Spotify about making stuff exclusive? A million monthly downloads or more is a ton. Charts. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. By the way, 75 percent of that third is broadcast radio. Dermot Murnaghan signs off from Sky News by referencing Anchorman film Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. We wanted access to that to shout really loudly about the stuff we were doing. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. This one was definitely very real. Nothings perfect, but its pretty close to perfect. People were shouting questions at me as I walked through the halls. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. It didnt go well for him either. In the tech world, this is a common situation. I dont have this concern in podcasting. Its also how we got here. Are you converting off the radio? One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. I will test anything. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. The 9 Most Popular Houseplants of 2023, According to Pros All of our attention is on audio now because of podcasting. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. It sounds like you have things figured out, that you have confidence in your business. We realized that maybe our greatest asset was the people who worked there. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Everyone does it. There has never been a moment in the company that we were sidelined or deprioritized. It was the only time Ive ever gotten a call from somebody. Its not mutually exclusive, first of all. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. It makes sense to me. It thrives when it is a widely distributed medium. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Movies. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. The creator and the ad-serving publisher, in our case, are in total control. Two really different examples. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. It was a smart move on their part to buy a company like HowStuffWorks.com. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Weve talked with Ashley a lot about this. Oh, its right here. 246 episodes totalling 170 hours, 51 minutes. Ive always thought about it. Its why we widely distribute. But I still own and control the pipe. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. We dont care. It comprises broadcast radio, live events, and a few other things. Im very interested in the derivative work potential of podcasts. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Sure we are. The Ron Burgundy Podcast | Podcasts on Audible | Audible.com The Ron Burgundy Podcast - Podcast Addict Ron Burgundy: Host, Writer, Executive Producer. Thats our conference for the podcast industry. This is very unique. So we launched a company together. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Every single question is about org charts. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Are we mature enough as an industry for every medium-sized network or larger to have one? Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Gmails client-side encryption is now available to more businesses, Whoops! The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Its called Hot Pod, written by our very own Ariel Shapiro. The Ron Burgundy Podcast | Podcast on Spotify How do you tend to the things in the library that arent the celebrity shows? And the other is really edgy, innovative audio drama. Hes fantastic. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. She said, On the podcast, its much looser. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. The Ron Burgundy Podcast - Listen Notes Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Its that whole waterfall versus agile thing. The Ron Burgundy Podcast podcast - Listen online for free Facebooks interest has grown and waned and grown a bit on podcasts. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Again, streaming was a really obvious example of this for TV streaming companies. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? It was a packed house and a great time. Be as simple as you can in your answers, in your approaches, in your strategies. Were in total control there. Even Decoder is bad at marketing; this is as much marketing as weve ever done. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Yes. We have experimented with Jun Group across the years. We're all in a glass case of emotion. That feels obvious to me. We take this for granted as creators, as publishers, and as networks. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Sometimes these restructures are a little bit fake. Everything will get better, faster, and easier if you parallel-path projects. God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its clearly not as regulated as radio. Those companies are also struggling. To put it simply, we have a platform. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. How did the NFT thing go? I will say one more thing. Youre saying we have to innovate and push back in it, but its still just promo codes. All Rights Reserved, By submitting your email, you agree to our. Theyre killing it right now. We are interested in video. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. The only reason we have that number is because of broadcast radio marketing. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. I do. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Do you convert people to Apple Podcast or to Spotify? I told you it was all about org charts, and Im not even to the org chart question yet. No, not really. A podcast from The Verge about big ideas and other problems. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. A friend told it to me a year or two ago. I dont see it in podcasting, and maybe thats why Im not super concerned. Eighty million a week is the more interesting stat to me. This changed everything for podcasting. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. I want to come to exclusives and to consolidation. You dont? Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. True Crime-The Ron Burgundy Podcast - music.amazon.com Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Carolina Barlow: Co-Host, Writer, and Producer. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Hes going to start this journey now of trying to get into college. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . See omnystudio.com/listener for privacy information. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. One was just investment. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Some of this is obvious. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Yeah. Thats not really how it works. Join America's favorite . See omnystudio.com/listener for privacy information. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. This is a split, right? It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. He was a great guest, super game to answer the questions, especially in front of a live audience. We will avoid, at almost every turn, simplicity. You mentioned that you had experimented with subscriptions. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. The medium. On the other side of the business, you own the distribution. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Hes going to leave now. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. I can talk about the things I cant talk about on the radio. Thats actually a podcast we make together thats actually awesome. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Ill go from the more obvious down to the less obvious. Over at The Late Late Show, Ferrell's Burgundy once again treated the . I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Is radio the upsell on podcasting for you? I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Hollywood is a difficult, complicated industry, its nothing new to say that. Bob Pittman can buy Stuff Media and say, You know what? I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Are you open to video? The Ron Burgundy Podcast - Listen on Play Podcast He only came on here to pitch the app. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. Usually, yeah. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. I hate to answer it so vaguely. Will Ferrell was like, Please, please stop running so many ads.. In some part, because of what Apples moves are, but its getting harder. I feel like I already know how it went. 2023 Big Money Players and iHeartPodcasts. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. iHeart recently restructured and you became the CEO of a formal division. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Google and YouTube are awesome. Theyll do it for usually one of two reasons. No. Really, really terrible. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Reviews. Malcolm Gladwell has an existing slate of shows. The counterexample there is obviously Joe Rogan at Spotify. Here is your reach extender. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. I dont think this is wishful thinking. We need certain things to calm down and other things to end. They could have published them on YouTube. One San Diego legend joins another for the definitive interview with the San Diego Chicken. In fact, you almost certainly kill true creativity when you hit that moment. Hello, my friend. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. We were talking about these giant platform companies. We are a mass-reach medium. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com Youre the CEO of iHeart Digital, which is a big company with a long history. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Copyright 2023 Apple Inc. All rights reserved. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. His last remarks drew laughter and claps from co-workers. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Ill give two answers. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Was Great. Because if youre launching new stuff, youve built the archive, you built the library. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. So if you could just bring back the old format that would be great. The money from each of these pipes is not the same. Oddly, no. If anything, were making that more of a focus and paying more attention to it in the last two or three months. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. This is a must-buy bucket of marketing. Podcasting is a mass-reach medium. It didnt hurt that this explosion hit podcasting. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. I have nothing else to say. We do all kinds of advertising models with Malcolm and his team. Ron explained: Which one of your children is the business affairs group? Its just a disconnect. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Eighty million Americans a week listen to podcasts. Anchorman (film series) - Wikipedia I just get a little bit defensive or protective about the other 3,000 shows. Everything, I promise you, is simpler than you think. I think marketers in this moment are actually not turning down in advertising as much as youd expect. Its never been any different from day one, and it has made all the difference. Thats what were trying to true up. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. A bonus episode that somehow escaped the vault. Live it up. Ron speaks to Senator Kamala Harris and considers running for president. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast!